On this episode of Data Gurus, Sima Vasa and Patrick Comer, Co-Founders of restecher, delve into the intricacies of the Restech industry. They discuss how it’s reshaping market research, integrating new technologies and influencing business strategies. Their conversation highlights the impact of the Restech landscape on traditional research methods and the emerging role of AI in decision-making processes, offering a unique perspective on the intersection of technology and market insights.
Key Takeaways:
(01:24) Highlighting the growing importance of Restech in market research.
(02:14) Recent developments in mergers, acquisitions and funding in the Restech arena.
(03:05) Restech has played a significant role in redefining the market research industry.
(06:09) Company roles and identities within the Restech space continue to evolve.
(07:59) Reinforcing the value of traditional market research in the face of technological advancements.
(10:01) AI exhibits potential — but also challenges — in market research and insights generation.
(12:37) What impact has AI had on brand and research agency relationships?
(14:26) How veteran research agencies can adapt and utilize historical data in the AI age.
(17:33) Continuous technological advancements and their implications in market research.
(19:13) Precise decision-making is critical in an AI-influenced research environment.
#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #restech
This article first appeared on Infinity Squared at https://www.infinity-2.com/podcasts/restech-with-patrick-comer-and-sima-vasa/
